Post by account_disabled on Feb 22, 2024 0:36:44 GMT -5
Guided by the Environmental pillar of HEINEKEN Mexico's Providing a Better World sustainability strategy , INDIO ® beer presents the first 100% recycled paper label in Mexico to inspire and raise awareness about caring for the environment. With the objective of decarbonizing the production chain and aligned with INDIO ®️ 's reforestation strategy , the brand took on the task of developing a label endorsed by FSC (Forest Stewardship Council). “INDIO ®️ is a quality beer, and that is why we seek our processes, packaging and communication to reflect it. We see the change from labels to 100% recycled paper as an investment, seeking the well-being of the environment. Our benefit is to achieve our ambition of being a more sustainable company and brand,” commented José Antonio Lie, director of INDIO ® Brand.
Being industry leaders entails great commitments and, in developing a new packaging technology, the brand overcame great challenges: its Manufacturing team did everything possible so that this label met current technical standards, could adhere to the bottles and would not compromise discussion the quality that characterizes the brand in front of its consumers. Once these challenges Saudi Arabia Mobile Number List were overcome and thanks to the teamwork of the areas of Innovation, Supply, Logistics, Technology, Corporate Affairs and Breweries, the brand reported that in September 2021 it successfully packaged the first bottles with 100% recycled and certified labels. As a long-term goal, HEINEKEN Mexico will continue to learn about different sustainable packaging materials to expand the great impact to more brands in its portfolio.
After highlighting that raising the name of Mexico is an achievement that must be recognized by the entire society, especially when life circumstances are unfavorable, the president of CANADEVI Nacional , Gonzalo Méndez Dávalos , revealed that “thanks to 65 CANADEVI developers the initiative to give Sofía a new house, with three bedrooms, her own and adequate, in a housing development that, as all of you could already see, has all the services to live very well becomes a reality," and added that "giving It is a privilege and today, each of us, from our trenches, give to support Sofía's brilliant career by transforming her living conditions, and, of course, to recognize the work of her parents, who despite adversity have guided her and inspired to prevail and win.
Being industry leaders entails great commitments and, in developing a new packaging technology, the brand overcame great challenges: its Manufacturing team did everything possible so that this label met current technical standards, could adhere to the bottles and would not compromise discussion the quality that characterizes the brand in front of its consumers. Once these challenges Saudi Arabia Mobile Number List were overcome and thanks to the teamwork of the areas of Innovation, Supply, Logistics, Technology, Corporate Affairs and Breweries, the brand reported that in September 2021 it successfully packaged the first bottles with 100% recycled and certified labels. As a long-term goal, HEINEKEN Mexico will continue to learn about different sustainable packaging materials to expand the great impact to more brands in its portfolio.
After highlighting that raising the name of Mexico is an achievement that must be recognized by the entire society, especially when life circumstances are unfavorable, the president of CANADEVI Nacional , Gonzalo Méndez Dávalos , revealed that “thanks to 65 CANADEVI developers the initiative to give Sofía a new house, with three bedrooms, her own and adequate, in a housing development that, as all of you could already see, has all the services to live very well becomes a reality," and added that "giving It is a privilege and today, each of us, from our trenches, give to support Sofía's brilliant career by transforming her living conditions, and, of course, to recognize the work of her parents, who despite adversity have guided her and inspired to prevail and win.