Post by account_disabled on Feb 25, 2024 2:13:32 GMT -5
Mobilferro is a precision light metal carpentry company with over 50 years of activity. It deals with the design of precision metal components, laser cutting and sheet metal processing, finishes and treatments for iron and steel. For Mobilferro I carried out a complete digital communication project : The company's digital communication strategy Optimized content rewriting , Creation of a new graphic concept , Moving the site to high-performance hosting Production of an SEO optimized site , aiming to generate new targeted contacts. Summary Need Actions Digital Strategy Concept and Colors Contents Ebooks Website RESULTS NEED Mobilferro comes from neglected external management of hosting and systems.
The hosting service is below acceptable standards and this situation causes damage to the positioning and navigation of the site, as well as to the overall effectiveness of digital communication and the perception of the brand. It is therefore necessary to rethink the digital communication strategy, redevelop the site's hosting service , completely review the site's contents by adopting advanced Chinese Singapore Phone Number List B2B content marketing techniques, and refresh the image of the brand and the company. ACTIONS DIGITAL STRATEGY Thanks to the holding of some joint sessions, we define a reference digital communication strategy aimed at a specific B2B target. After an analysis of the competition, we define who the interlocutors are to whom the company wants to speak and what the topics are to be discussed in order to capture their interest and provide real solutions.
CONCEPT AND COLORS I completely rethink the graphics of the site , highlighting dynamic and attractive photos. I use a few basic colors, alternating with bright colors associated with the site's main calls-to-action. I renew the fonts using modern typography solutions , aimed at comfortable reading of the pages in a responsive way. CONTENTS After some interview sessions with the owner and specialists, I create a new information architecture , produce over 30 pages of web and SEO optimized texts which describe both the specific themes of company production and the persuasive themes to be used in the communication phase . The contents produced are immediate materials for the pages of the new website but also become reference materials for corporate digital communication (social media posts, email marketing, infographics, etc.
The hosting service is below acceptable standards and this situation causes damage to the positioning and navigation of the site, as well as to the overall effectiveness of digital communication and the perception of the brand. It is therefore necessary to rethink the digital communication strategy, redevelop the site's hosting service , completely review the site's contents by adopting advanced Chinese Singapore Phone Number List B2B content marketing techniques, and refresh the image of the brand and the company. ACTIONS DIGITAL STRATEGY Thanks to the holding of some joint sessions, we define a reference digital communication strategy aimed at a specific B2B target. After an analysis of the competition, we define who the interlocutors are to whom the company wants to speak and what the topics are to be discussed in order to capture their interest and provide real solutions.
CONCEPT AND COLORS I completely rethink the graphics of the site , highlighting dynamic and attractive photos. I use a few basic colors, alternating with bright colors associated with the site's main calls-to-action. I renew the fonts using modern typography solutions , aimed at comfortable reading of the pages in a responsive way. CONTENTS After some interview sessions with the owner and specialists, I create a new information architecture , produce over 30 pages of web and SEO optimized texts which describe both the specific themes of company production and the persuasive themes to be used in the communication phase . The contents produced are immediate materials for the pages of the new website but also become reference materials for corporate digital communication (social media posts, email marketing, infographics, etc.