Post by account_disabled on Feb 27, 2024 3:46:47 GMT -5
We will also share interesting facts from the history of Air Jordan and compare how big the difference in prices is between sneakers on display in Russian stores and American websites. Nike Air Jordan sneakers. A successful duo between a brand and a legend since the Air Jordan brand was created as a result of Nikes collaboration with the great basketball player Michael Jordan. Moreover what is most surprising is that at the very start Michael refused in every possible way from such a contract. Although everyone knew about Nike in the s the overwhelming basketball world preferred Converse. Jordan himself admitted in his interviews that at the start he was not at all familiar with the brands products and doubted the final result.
But as history has shown both sides took risks and this risk became justified. The company offered the athlete a record contract the numbers of which were undreamed of by any NBA player. And as a result this tandem experienced unprecedented success Industry Email List and the Air Jordan brand itself became a separate direction in footwear. Jordan sneakers Today you can say a phrase to anyone about Air Jordan sneakers and everyone will immediately imagine which models we are talking about. The History of Air Jordan Behind every success of a new product are marketers.
It was Nike advertisers who proposed a new strategy to their management. of Air Force sneakers on the market in which one of the key features was an innovative cushioning system. She made the sneakers ideal for running and jumping. And to whom is this technology most important The obvious answer is basketball players. Nike decided to change the usual format of cooperation with sports stars and instead of already wellknown names offer a contract to the young and promising. Michael Jordan was ideal as a candidate but the problem was that the basketball player was looking at offers from competitors. His former manager admitted that Michael during his first contacts with Nike representatives told him I dont want and dont intend to go anywhere.
But as history has shown both sides took risks and this risk became justified. The company offered the athlete a record contract the numbers of which were undreamed of by any NBA player. And as a result this tandem experienced unprecedented success Industry Email List and the Air Jordan brand itself became a separate direction in footwear. Jordan sneakers Today you can say a phrase to anyone about Air Jordan sneakers and everyone will immediately imagine which models we are talking about. The History of Air Jordan Behind every success of a new product are marketers.
It was Nike advertisers who proposed a new strategy to their management. of Air Force sneakers on the market in which one of the key features was an innovative cushioning system. She made the sneakers ideal for running and jumping. And to whom is this technology most important The obvious answer is basketball players. Nike decided to change the usual format of cooperation with sports stars and instead of already wellknown names offer a contract to the young and promising. Michael Jordan was ideal as a candidate but the problem was that the basketball player was looking at offers from competitors. His former manager admitted that Michael during his first contacts with Nike representatives told him I dont want and dont intend to go anywhere.