Post by account_disabled on Mar 5, 2024 1:43:46 GMT -5
Buying email lists is an overrated strategy in the digital world. You will find many gurus talking about the benefits of buying email lists, but the truth is that behind it there is only a business and little interest in the people who, after all, are the ones who will receive unwanted emails. Many times it is convenient to objectively evaluate the commercial strategy that you will implement with the idea of taking advantage of your time. With this clear, let's see what no one tells you about buying email databases . And why you should think carefully before making that investment. Let's start with the disadvantages of purchasing an email database. Main disadvantages of buying email lists Email marketing advertising campaigns can be very useful to strengthen a relationship with potential and active clients. That reality does not escape your eyes and if you have been following the FindThatLead blog for a while you will know that the philosophy that has led us to success has been to treat each lead with love. Therefore, in this article we are not going to follow the trend that you have seen in other blogs, if you have come here looking for a good reason to buy email lists, you are in the wrong place, here we are going to talk to you about how to generate leads of quality , leads that will become your clients and with whom you will have a business relationship.
Does that mean that sending emails to potential clients doesn't work? Not at all, it is a strategy that has worked for us for just over 5 years. Surely at some point you received an email with some content that you ended up liking and you bought it without previously requesting it, right? That's how serious the effectiveness of this is. Although email tools are proven effective, and purchasing databases to shorten the path to obtaining leads sounds very tempting, purchasing emails has more disadvantages than benefits. Before making a decision, you have to pay attention to the following disadvantages of buying email lists. 1. Violates data protection In several laws around the world, it is considered a crime to provide third parties with personal data that Chile Mobile Number List clearly identifies an individual without their explicit consent. It could lead to fines and be subject to police investigations. If you want to delve deeper into the topic, I recommend reading our post on the GDPR in email marketing and outbound. That is, the purchase and sale of personal data is illegal. If you are just getting into a business, it is not the best way to start. You must not forget that in business trust is essential. email list 2. They are poorly qualified Leads A generic email list is not the same as a personalized database that represents your buyer persona.
Purchased mailing lists: It will be a list that at most will have a geographic segmentation, in other words, they will be people from a specific community or country. But no one assures you what the interests of these people are, what type of companies they work in, what positions they hold in the companies... Your own Leads: With a custom-built list of leads, you can not only segment by location, interests, jobs, etc. But also, you will be the one to build that database based on the filters or interests that represent your buyer persona. In simpler terms, you decide if you want to build a database with the profile of: "account executives" in advertising agencies with more than 50 employees in Barcelona. Why don't any email buying and selling websites let you choose your custom leads? (Answer in the comments) This segmentation and generation of contacts is only possible with tools like FindThatLead or Scrab.in. If you are interested in learning how to generate your own leads, I recommend that you see the post on How to use FindThatLead to send emails with lots of love To recapitulate, a base of poorly qualified and segmented leads is not going to be of any use to you if your goal is to get clients or expand your contact portfolio. It could be a list of 5,000 emails, which if your product or service does not solve any problem for them. , rest assured that they will ignore you. 3. It puts the reputation of your email IP address at risk Many times the email database we acquire does not correspond to real addresses , others are not current addresses and rest assured that mailing list providers do not take the trouble to verify this data.
Does that mean that sending emails to potential clients doesn't work? Not at all, it is a strategy that has worked for us for just over 5 years. Surely at some point you received an email with some content that you ended up liking and you bought it without previously requesting it, right? That's how serious the effectiveness of this is. Although email tools are proven effective, and purchasing databases to shorten the path to obtaining leads sounds very tempting, purchasing emails has more disadvantages than benefits. Before making a decision, you have to pay attention to the following disadvantages of buying email lists. 1. Violates data protection In several laws around the world, it is considered a crime to provide third parties with personal data that Chile Mobile Number List clearly identifies an individual without their explicit consent. It could lead to fines and be subject to police investigations. If you want to delve deeper into the topic, I recommend reading our post on the GDPR in email marketing and outbound. That is, the purchase and sale of personal data is illegal. If you are just getting into a business, it is not the best way to start. You must not forget that in business trust is essential. email list 2. They are poorly qualified Leads A generic email list is not the same as a personalized database that represents your buyer persona.
Purchased mailing lists: It will be a list that at most will have a geographic segmentation, in other words, they will be people from a specific community or country. But no one assures you what the interests of these people are, what type of companies they work in, what positions they hold in the companies... Your own Leads: With a custom-built list of leads, you can not only segment by location, interests, jobs, etc. But also, you will be the one to build that database based on the filters or interests that represent your buyer persona. In simpler terms, you decide if you want to build a database with the profile of: "account executives" in advertising agencies with more than 50 employees in Barcelona. Why don't any email buying and selling websites let you choose your custom leads? (Answer in the comments) This segmentation and generation of contacts is only possible with tools like FindThatLead or Scrab.in. If you are interested in learning how to generate your own leads, I recommend that you see the post on How to use FindThatLead to send emails with lots of love To recapitulate, a base of poorly qualified and segmented leads is not going to be of any use to you if your goal is to get clients or expand your contact portfolio. It could be a list of 5,000 emails, which if your product or service does not solve any problem for them. , rest assured that they will ignore you. 3. It puts the reputation of your email IP address at risk Many times the email database we acquire does not correspond to real addresses , others are not current addresses and rest assured that mailing list providers do not take the trouble to verify this data.