Post by account_disabled on Mar 9, 2024 22:35:21 GMT -5
Safeguarding user privacy will be essential to improve the performance of digital advertising in the future. Starting from this assumption, Google has declared that once third-party cookies have been eliminated, it will not create new identifiers to track those who browse online and will not use identifiers in its products. New technologies are working on the path of anonymization, whereby the company's or publisher's attention will shift to large agglomerations of people who have common interests while respecting everyone's privacy. In a climate of this type, the need to have proprietary, less superficial data collected with the full consent of users who will be willing to release it if they are certain that their information will be adequately protected will increase. The key points of the article: Regulations for online advertising.
What are the rules to respect regarding digital advertising and privacy protection Germany Phone Number according to the GDPR and the CCPA (California Consumer Privacy Act) Elimination of third-party cookies. Google has announced its total elimination on Chrome by 2022, while some of its direct competitors such as Firefox and Safari have already blocked them. How will their disappearance impact companies? The benefits of obtaining first-party data. Without cookies, companies will have to review their marketing strategies and consequently the way to obtain meaningful data. How can we transform the ongoing change into an opportunity for the future of advertising? In this article we will deal with: Advertising and privacy: regulations Elimination of third-party cookies Advertising and privacy: alternative solutions and strategies Solutions for data management and privacy with Adv Media Lab Advertising, privacy and data needs: a new balance Paid advertising complete guide Advertising and privacy: regulations When we talk about regulations regarding the privacy of web users we are mainly referring to the GDPR and the CCPA. One regulation refers to Europe, the other comes from America, and concerns companies interested in tracking user behavior in order to personalize advertisements. What are the main characteristics of the two regulations? GDPR: salient features of the legislation The GDPR, which stands for General Data Protection Regulation, came into force as early as 2016 and became fully applicable from 25 May 2018.
It is the European regulation that regulates the processing of user data. The crux of this legislation provides that every website must allow European users to have control over the activation of cookies and other methods of tracking their personal data. The principles established by the legislation must also be respected by sites outside the EU that collect data from European citizens. Cookie consent is a cornerstone of websites' compliance with the Directive. The main requirements that sites must meet for cookie consent are: The user's consent must be explicit before the activation of any type of cookie, with the exception of necessary cookies Consents must be specific, giving the user the opportunity to choose which ones to accept and which ones to reject Consent must be able to be revoked at any time They must be renewed annually although specific applications of the standard are permitted for different European countries and some of them opt for more frequent renewal In addition to the GDPR, the 2021 ePrivacy Regulation is also arriving which would repeal the old 2002 directive also known as the EU law on cookies and would concern all electronic communications, such as private messages and emails.
What are the rules to respect regarding digital advertising and privacy protection Germany Phone Number according to the GDPR and the CCPA (California Consumer Privacy Act) Elimination of third-party cookies. Google has announced its total elimination on Chrome by 2022, while some of its direct competitors such as Firefox and Safari have already blocked them. How will their disappearance impact companies? The benefits of obtaining first-party data. Without cookies, companies will have to review their marketing strategies and consequently the way to obtain meaningful data. How can we transform the ongoing change into an opportunity for the future of advertising? In this article we will deal with: Advertising and privacy: regulations Elimination of third-party cookies Advertising and privacy: alternative solutions and strategies Solutions for data management and privacy with Adv Media Lab Advertising, privacy and data needs: a new balance Paid advertising complete guide Advertising and privacy: regulations When we talk about regulations regarding the privacy of web users we are mainly referring to the GDPR and the CCPA. One regulation refers to Europe, the other comes from America, and concerns companies interested in tracking user behavior in order to personalize advertisements. What are the main characteristics of the two regulations? GDPR: salient features of the legislation The GDPR, which stands for General Data Protection Regulation, came into force as early as 2016 and became fully applicable from 25 May 2018.
It is the European regulation that regulates the processing of user data. The crux of this legislation provides that every website must allow European users to have control over the activation of cookies and other methods of tracking their personal data. The principles established by the legislation must also be respected by sites outside the EU that collect data from European citizens. Cookie consent is a cornerstone of websites' compliance with the Directive. The main requirements that sites must meet for cookie consent are: The user's consent must be explicit before the activation of any type of cookie, with the exception of necessary cookies Consents must be specific, giving the user the opportunity to choose which ones to accept and which ones to reject Consent must be able to be revoked at any time They must be renewed annually although specific applications of the standard are permitted for different European countries and some of them opt for more frequent renewal In addition to the GDPR, the 2021 ePrivacy Regulation is also arriving which would repeal the old 2002 directive also known as the EU law on cookies and would concern all electronic communications, such as private messages and emails.